Posted by David on Aug 25, 2009 in
Other Stuff Today, I’ve got a few small but important things about Google and Facebook I thought you’d want to know about.
You know that I like to let you know about ways to keep yourself and your online businesses safe and that I like to tell you about things I find out before “the masses” know about them.
So, this time I’m going to share a potentially serious and damaging security issue with Facebook apps, a very new test Google has doing that will impact your Web sites and a new service that Google is starting to share with the public.
Read more…
Tags: Facebook App, Facebook Apps, Facebook E-commerce, Facebook Security Concern, Facebook Security Concerns, Facebook Security Issue, Facebook Security Issues, Google breadcrumb, Google breadcrumbs, Google PubSubHubbub, PubSubHubbub
Posted by David on Aug 24, 2009 in
Online Success I’m frequently asked about how to run or create an online business, even from long time online business owners (sometimes even from very successful ones)
One thing I’ve realized is that, like offline business, you can have some or good success online without really understanding what a business is or how to create an efficient and effective one.
I have a friend who runs a fair-sized mortgage company. She has an intense interest in business models and is forever asking people what their business model is. She’ll ask restaurant owners, shop owners, and even lunch companions; anyone and everyone.
She finds the question personally interesting but she also likes to get a wide range of ideas on how to best model her business to make it the best it can be.
Many of the people who ask me the questions don’t understand the concept of a business model, if they’ve even heard the term.
This is a HUGE MISTAKE because, without an appropriate business model, you will, at best, limit the success you have and, at worst, fail miserably.
So we’re going to look at business models and what are the best online business models.
There is not one “best” model because situations are different, people are different and talents are different.
But whether you just have an offline business, have a job and are looking to start an online business or already have an online business and want to make it better you should understand what the best business model for you is and how to build you business to match that model.
What is a Business Model?
Wikipedia defines business model as:
Read more…
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Posted by David on Aug 17, 2009 in
Other Stuff 
You’ve probably heard that Google just announced it is coming out with a new, much better search engine; code named “Caffeine” (read Google’s announcement on their blog). This means that Google search as we know it is coming to an end.
For Internet Marketers like us who rely on Google this can be scary but any time Google talks about what they’re doing we need to listen.
Here’s what the blog says:
“…, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
There’s a lot said in that statement if you read it carefully, here’s what it means, how it affects you and what to do to be miles ahead of your competitors:
Read more…
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Posted by David on Aug 11, 2009 in
Other Stuff,
Tips & Techniques Think your Google Gmail is safe? Think again!
Yet another flaw in Gmail was recently revealed by security researcher Vicente Aguilera Díaz, who has found previous flaws in Gmail. He found a back door allowing bad guys to repeatedly guess Gmail passwords.
According to his new alert, Google lets anyone with a Gmail account guess another Gmail user’s password 100 times every two hours, or 1,200 times per day.
No “captcha” keeps hackers from guessing passwords and, worst of all, this is per account so if a hacker controls 10 Gmail accounts that’s 12,000 guesses a day, 100 accounts, 120,000 guesses a day, etc.
Gmail accounts cost nothing and it would be easy for a hacker to control a lot more than 100 accounts, I’m sure most control tens of thousands of accounts, if not more.
Then, with a simple software program, a password cracker bot, it would be very easy to “harvest” the password from thousands of Gmail accounts, giving the person complete control over your account and access to all your personal mail and information.
While Google requires the bare minimum for a secure password, 8 characters, they put no other security measures and you could create extremely weak passwords list “aaaaaaaa” or “password”; a lot of people actually do use those.
Fortunately, there is a simple way for you to protect yourself from this problem.
Read more…
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Posted by David on Aug 7, 2009 in
Other Stuff In my last post, I talked about recent U.S. Federal Trade Commission (FTC) investigations into certain marketing practices that you may unknowingly and innocently do.
While the specific investigation was on “fake blogs” it isn’t a far leap to many of the review sites out there that aren’t really more than affiliate promotion advertising pages.
There is talk that FTC will require explicit disclosure of these sites including social media sites like Facebook, Squidoo and even possibly Twitter.
We also looked at how a possible further step was the move to stop cloaked affiliate links.
There is also a second investigation going on that is also a common enough practice in our Internet Marketing world and I’m pretty sure that that this investigation will result in a ruling that will require some changes into the way some people do things.
Again, you may not do or you may unwittingly do it but you need to be aware of it and change now before the ruling.
What I am talking about is…
Read more…
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Posted by David on Aug 6, 2009 in
Other Stuff Recently, the U.S. Federal Trade Commission (FTC) started investigating some common, although not exactly ethical, marketing practices but ones you may unknowingly and innocently do.
I did some research to make sure I’m not potentially at risk and, while not a lawyer, I don’t think I am.
I also don’t think most marketers would find themselves purposely at risk but the practices are common enough that you might not even know you were so I wanted you to know about this so you could look at your business before it was too late.
Anyway, there are a couple of investigations that are of particular interest to me and other Internet Marketers.
The first is…
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Posted by David on Aug 1, 2009 in
Tips & Techniques I had one of my marketing friends ask me a question about how to get affiliates to promote his free newsletter.
If he sent people to a squeeze page their affiliate link would be lost so there is little incentive to promote for him.
There are some complicated ways to handling this but a more generic and simple to use way was needed.
As we discussed it I had an idea, that turned out to be was easy to do, most people can use it and it worked great.
Using a simple HTML page and an autoresponder, both typical for a squeeze page, you can have your affiliates promote with an affiliate ID and that affiliate will be forever associated with that customer when you send out promotional e-mail; although you can choose which promotions affiliates participate in.
This can be a powerful tool to getting affiliate traffic, one of the best sources of traffic.
If you have any type of a landing page where you are selling directly but getting people to give you their e-mail address then just adding this code means you are ready to get lots of other people sending their subscribers to you.
Here is a step-by-step explanation, with pictures (click on any screen shot to open a larger view in a new window), of how to do this along with any files you’ll need so you can just copy and paste. Read more…
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