Marketing is really nothing more than communicating the value of you, your products and services, and your company to your prospects in the most effective (and efficient) way you can so that they will take the action you want them to take.
Usually there is a series, maybe a long series, of actions you need your prospect to take to get to how you are defining “success”.
Each of those actions requires your prospects to (consciously or subconsciously) decide whether or not to take the action and each decision (and hence each action) requires you to provide them with a reason to continue, this reason is a value proposition (“do this and you’ll get that.”)
There are 4 levels and questions you need to answer to define your value propositions and each are more specific to a particular situation than the last; these are levels of the value proposition, let’s look at each in turn…
Speedy Profit Creator 2.0, a product of Omar Martin is a combination of training on how to build a profitable online business as well as training and software on how to create digital products, particularly digital books.
What follows is an extensive review of the entire Speedy Profit Creator system based upon me reading every word, watching every video, and using the product creation software.
At the end, I will also summarize the recommendations I’ve made so if that’s all you want you can jump to there but if you want to know why I like something or why I don’t then you’ll need to read the detail.
Measuring, tracking, reacting and testing are key critical aspects of having true success; this is true of everything and is the basis for all learning even though it may be subconscious and Google Analytics provides a tool to help you do that with your Web pages.
You see, your audience tells you what they want by what pages they go to, what they do on those pages, how long they stay, etc. – these are indicators about how they feel about your Web properties and how well it meets their needs.
A technical term for the analytics data that helps answer those type of questions is “surrogate” which in this context is something that can be measured that results in data which leads to the formation of arguments and conclusions.
Below we will provide a quick look at some of the data that Google Analytics provides but first I want you to be careful not to misinterpret the data, let me show you what I mean by that…
Facebook is making a major change to their default landing page starting on March 30, 2012 and the online business community is flooded with commentary about how this will ruin online businesses that have been relying on Facebook.
That is just plain ridiculous.
Of course, there are also floods of marketers rushing out new products to market to all these scared businesses.
That is equally ridiculous and dangerous for you.
While it’s still very early and nobody truly understands what will be happening and what impact it may have, we can look at what we know and make some educated guesses on the advantages and disadvantages of what Facebook has told us so far.
I’ve also created a free 32-page report, Timelines for Facebook Pages Will Ruin Your Business… Not!, which you can download below, on what these changes are, what is causing concerns, what is bringing delight and what you need to do to use Facebook to their best advantage; at least as far as I can tell now, look for an update in the future.
Because of that, this blog post will just touch on the basics; you’ll get extra depth in the report.
In addition, I’m going to tell you why I think it doesn’t matter one way or the other.
You may not have heard of strategic thinking or maybe you’ve heard of it but didn’t understand it so ignored it.
If you’re looking to build a successful business, online or offline, the chances of real success, more quickly are greatly increased with strategic thinking.
Well over 2,000 years ago, Sun Tzu, a Chinese military general, strategist and philosopher, lived and wrote his masterpiece on strategy The Art of War.
While it was specifically about strategy in war, it is very applicable to modern day business as evidenced by the over 1 million copies that have been sold; I’d bet that most of those by business owners or other business people. In it he explained about maintaining a position of advantage your rivals.
Generally, there’s a lack of understanding of what strategic thinking is and this, of course, leads to confusion.
Below we’ll look at what strategic thinking is, why you’d want to do it and how to do it.
As the year draws to a close I want to remind you to stop listening to all the negative people who tell you it’s hard to succeed.; they may be well meaning or are trying to “be realistic” but it’s just holding you back
It isn’t hard to succeed.
I also want to remind you that there is no “magic button” or “silver bullet” or “ninja trick” or whatever you want to call it.
There just isn’t.
There are only 3 things you need to guarantee your success, the 3 Pillars:
Products: Good products and services that people want to buy
Traffic: Enough of those people who know about your products and services and come to your Web site (or store location)
Conversions: Be able to convince those people that your products and services are just what they need
Just apply the required time and effort, and maybe some money; they aren’t all that hard to do and are well within reach of virtually everyone.
If you are any type of marketer then you need to be creating marketing campaigns. In fact, basically all you are is campaign creators and implementers.
No matter what your situation is, all campaigns should focus on one, and only one, of the 3 C’s and every day you need to do something, anything, that is directed to one of the C’s.
The important parts of the above paragraph is to focus on ONLY ONE C and to make this part of your every day process.
I emphasize this because it’s easy to feel like you want all the C’s.
And, focusing on one C will ultimately help get more of the other 2 C’s, but any campaign will be more much more successful than if you try to get more of 2 or 3 of them.
The reason for this is the goals you have, strategies you use, the techniques you implement and, in fact, the specific tasks you perform are generally different for each one and sometimes they are even at odds with one another.
By that I mean that sometimes the things you do that gets you more of one C will get you less of another (at least in the short term).
So, find the single most important, immediate objective of a campaign and focus all your efforts towards it.