Posted by David on Jan 13, 2010 in
Online Success If 2009 was the “Year of Taking Action” then 2010 is shaping up to be the “Year of Focusing”.
Some people think lack of focus causes more business failure than anything else.
I’ve recently read numerous e-mails and blogs posts from people saying how important focus is and how they are really going to focus this year.
In fact, there have been a rash of Internet Marketers, big names and small, selling off existing, money making, Web sites to “focus”; nothing wrong with that and I applaud them but without explanation and understanding it just confuses us people.
I expect to see products released talking about focus and helping you focus and [fill-in-the-blank] focus.
In addition, one of the things I hear most frequently from people is they have trouble focusing on just one thing.
Now, I am not against focus.
In fact, I’m highly for focus; HIGHLY.
I understand how it can be hard to focus because entrepreneurs like us have lots and lots of “great ideas” and can have trouble picking one idea over the other or sticking to just one and seeing it through to completion.
Believe me, I understand.
So focus is the answer de jour and everyone is jumping on that bandwagon.
The problem is that focus just isn’t enough, just like taking action isn’t enough. Do you know why?
Read more…
Tags: business strategy planning, creating objectives, creating strategic plan, creating strategy, developing a strategic plan, focused strategies, goals planning, how to develop a strategic plan, strategic focus, strategic planning goals, strategic planning small business, strategic success, success strategy
Posted by David on Nov 13, 2009 in
Online Success Back to this after a bit of a delay.
In previous installments, we’ve looked at what business models and why you should know what yours is and 2 proven-successful business models; that is, 2 different ways you WILL make money online if you do them right. They were: (1) Selling Physical Products and (2) Affiliate Marketing.
Both of those have made multi-millionaires and boatloads of people make a good living from them and you should seriously consider doing one of them (or more if you’ve already established yourself).
But, there is another online business model that is better than either of them.
More people profit from it and virtually all of the most successful Internet Marketers use it.
The statistics I’ve seen say that this business model generates multi-multi-billion dollars a year.
If you aren’t doing it, ultimately, you should be; here’s what it is and why…
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Tags: best selling information products, business information products, creating information products, creating informational products, how to sell information, how to sell information products, info product, info products, information product, informational products, marketing information products, online information products, sell info products, sell information products, selling info products, selling information, selling information online, selling information product, selling information products, selling information products online, selling online products
Posted by David on Sep 16, 2009 in
Online Success Last time we introduced look at business models of selling physical products, what it is and why you should have one.
You can do that using an existing offline business or you can just sell physical products online. You make arrangements with manufacturers and you create Web pages that sell products.
There is a close cousin to that second business model and it is one of the best and most popular business models used today.
This “cousin” gives you some of the same advantages:
- You don’t have to create and manufacture products
- You don’t have to worry about product delivery
- Your customer service requirements are small
- Your share of the profits is good
It also provides new benefits:
- You don’t have to create as much of the marketing, if you don’t want to
- No quotas or purchase obligations
- No requirement for handing payment processes, refunds, etc.
This model is so successful that I personally have met people earning many millions of dollars every year using this model almost exclusively and many more earning a nice, consistent income month after month.
I’m talking about …
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Posted by David on Sep 9, 2009 in
Online Success Last time we introduced the concept of a business model, what it is and why you should have one.
Here is a quick look at the components of a business model.
Remember that a business model is a specific way of doing business and provides helpful guidelines, boundaries and descriptions for the businesses purpose, strategies, structure, policies, processes and more; particularly how the business will actually make its money.
Have the right business model in the right place at the right time and you will succeed. Don’t and you won’t.
So, this time we will start looking at specific online business models that have been very successful for many people for a long while (in Internet time).
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Posted by David on Aug 24, 2009 in
Online Success I’m frequently asked about how to run or create an online business, even from long time online business owners (sometimes even from very successful ones)
One thing I’ve realized is that, like offline business, you can have some or good success online without really understanding what a business is or how to create an efficient and effective one.
I have a friend who runs a fair-sized mortgage company. She has an intense interest in business models and is forever asking people what their business model is. She’ll ask restaurant owners, shop owners, and even lunch companions; anyone and everyone.
She finds the question personally interesting but she also likes to get a wide range of ideas on how to best model her business to make it the best it can be.
Many of the people who ask me the questions don’t understand the concept of a business model, if they’ve even heard the term.
This is a HUGE MISTAKE because, without an appropriate business model, you will, at best, limit the success you have and, at worst, fail miserably.
So we’re going to look at business models and what are the best online business models.
There is not one “best” model because situations are different, people are different and talents are different.
But whether you just have an offline business, have a job and are looking to start an online business or already have an online business and want to make it better you should understand what the best business model for you is and how to build you business to match that model.
What is a Business Model?
Wikipedia defines business model as:
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Posted by David on Jun 21, 2009 in
Online Success I’ve been asked several times to give some quick tips on lists so here are my 5 Fantastic Tips to build and use your list.
Do them. Profit. ‘Nuff Said.
1. Lock ‘em Up
To do list building you’ve got to get them on your list.
Yeah, duh moment, but if you don’t capture at least their e-mail address you aren’t building a list.
So, at every opportunity, ask for their e-mail address.
And this means you t0o if you are doing affiliate marketing. Don’t just send them directly to the sales page, stop them, give them something great and get their e-mail address and then send them on.
You saw me do that when promoting Dan Kennedy’s Info-Riches and I bet you didn’t even notice because when you signed up for me I automatically signed you up for Dan’s list.
Tags: building a list, building a mailing list, building an email list, building lists, email list building, free list building, how to build a list, list building, list building secrets, list building software, list building strategies, list building system, list building techniques, list building tips, lucrative list building, opt in list building, optin list building
Posted by David on May 14, 2009 in
Online Success In this fourth and final part, we’ll look at a mistake so serious I am convinced it is the single biggest reason why people fail in their Internet Marketing business (or in life).
Like the other mistakes we talked about, people don’t realize they are doing making it. In fact, they are very sure they aren’t making it and would argue almost violently that they are doing the exact opposite.
What convinces them, and others who see them, that they aren’t making this “biggest mistake” is that it appears on the surface they aren’t making it but when you look more deeply and without blinders, then you can see the truth.
What they, and maybe you, are not doing is…
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, achieving business goals, achieving success, all talk no action, be more productive, being more successful, being successful, business goals, critical path, getting success, good enough, massive action, mental recovery, productivity, scheduling time, stop wasting time, taking action, taking massive action, work day schedule
Posted by David on May 8, 2009 in
Online Success In part 1, we looked at mistakes people make when doing e-mail marketing and in part 2 we looked at mistakes people make with split testing; the most common one being not doing it 
This time we’re going to look at one mistake that people make on their landing pages – sales pages, squeeze pages, blog posts, etc.
But this is not an obvious mistake like bad sales copy or hideous graphics.
It is one much more subtle but is so important that doing it can multiple your conversion rate and really strengthen your Conversions Pillar.
Research has shown that one of the biggest reasons people quickly leave a landing page is…
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, better conversions, conversions, Conversions Pillar, customers, improve conversions, prospects, sales copy, sales letter, salesletter, sticky traffic, Traffic Pillar
Posted by David on Apr 27, 2009 in
E-mail Marketing,
Online Success You probably know about my 3 Pillars of Guaranteed Success (if you don’t, you should .
All of my business efforts are aimed at the Pillars so that I keep focused on only those items that will bring success and don’t get seduced into all those other attractive but distracting opportunities.
In this series of blog posts, I am going to show you 4 things you’re probably doing wrong that can accelerate the success you can get. They work very well with the 3 Pillars but they also work well if you don’t have the 3 Pillars foundation, just not as well as with that foundation.
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, build a relationship with your list, build a relationship with your mailing list, building a relationship with your list, building a relationship with your mailing list, care for your list, care for your mailing list, caring for your list, caring for your mailing list, e-mail marketing, list building, squeeze page, squeeze page offer, squeeze page presentation, using your mailing list
Posted by David on Mar 3, 2009 in
Online Success Is your business going the way you want it? Or do you stuck?
Sometimes I find myself feeling the same way and want to make some big changes.
Then I remember this analogy I heard from Jimmy D. Brown, and ask myself “are you pushing the right car?“…
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Tags: business development, business plan, business plans, business success, develop plans, e-mail marketing, goal setting, grow your business, make goals, marketing, online marketing, set goals
