The Amazing New 1 Shopping Cart Upsell Express

Posted by David on Dec 2, 2009 in Other Stuff |

Truthfully, I’m not a huge fan of 1ShoppingCart but I continue to use it as sort of the lesser of the evils and I’ve tried most of them.

Well, I just found out they’re adding something that is an amazing leap in functionality for them and gives them a big advantage over competing vendors, at least as far as I know.

They actually worked with some Internet Marketers and other online business experts to design and develop this new fantastic new addition to their product.

Their goals were to:

  • Increase your revenue by letting you capture more sales from each customer by increasing the order size of each order.
  • Be able to immediately market to new customers.
  • Have a return on investment (ROI) so high that their customers would flock to it.
  • Make it work for all of their customer no matter what they sell.

What they came up with is called Upsell Express and from what I can tell it is a great first attempt and will be a very valuable addition to their service. So much so that if I wasn’t a 1ShoppingCart customer I’d strongly consider becoming one.

Before I explain further, here is a short video showing some of the benefits and features.

What is 1ShoppingCart?

Just in case you don’t know what 1ShoppingCart is, let me give you a quick overview.

1ShoppingCart is probably the most popular all-in-one system for running an online business.

It includes a pretty decent shopping cart that is integrated with an autoresponder. It also allow you to send broadcast emails, has a built-in, if quirky, affiliate management system, among other things that online merchants typically need.

It’s a reasonable choice for any marketer and, in fact, I know that some big name people like Dan Kennedy use it (not exclusively but do actively use it).

The negatives are: it’s user interface isn’t great, it is pretty slow, it’s affiliate program has some quirks that you need to work around and it’s autoresponder isn’t as full-featured as places like Aweber (or the private label of Aweber like Turbo Autoresponder, ProFollow, and ProSender).

By the way, you might have also heard of it as other names, the Marketer’s Choice is one of the most common ones.

What is This Fabulous New Feature?

1ShoppingCart has added a feature, it you saw in the video above, called Upsell Express.

In short, it allows you to have an unlimited number of up-sells and down-sells.

Sure you’ve been able to manually create those and they aren’t that hard to do but it is still extra work and the customer has to start a new purchase each time.

One of the best things about Upsell Express is that it is completely “1 click to purchase”; that is, your customer never has to enter any information (name, address, email, credit card, etc.) again.

They just click on the buy button and it is automatically and immediately purchased.

What is an “Upsell” is and Why Would I Want to Have One?

Up-sells and down-sells are offering your customer additional products in addition to the product they’ve purchased.

Extensive research has shown that if you offer a customer something to buy immediately following their purchase they are more likely to purchase that if they are shown that before purchase.

Obviously that’s good for you because it mean you get more money from the same number of customers.

Let me give you a real example.

I have an electronic book that sells for $47 on how to have (plan) a “dream wedding” on a tight budget.

After each purchase the customers are shown a page where they can purchase an additional product. I switch these around to do testing but they are things like how to write the groom’s speech, creating stunning party favors, proper wedding etiquette, etc.; they cost $17 to $37.

A nice percentage, about 40% if I recall, purchase the up-sell and those that don’t are shown a “down-sell” (which is really just one of the other products) and I think about 25% purchase that.

So, worst case, every purchase goes from an average of $47 to an average of $58.05 which means, for the same 100 customers I get $5,805 instead of $4,700 with no extra traffic or work on my part; best case I get $7,105 instead of $4,700.

That should explain why you want to have them :-)

The bad thing is that, unless you get some custom programming done, each purchase means that the customer has to enter all their information again which does cause some loss of sales (look at your cart abandonment on the up and down sells to get an idea of how much – it won’t be completely accurate but gives a rough gauge).

As I said, Upsell Express adds 1-click buying so that is a thing of the past.

What Does It Look Like?

When someone buys via 1ShoppingCart they enter their information and hit a green “Submit Order” button.

Product Purchase Page

Product Purchase Page

You used to either go to your custom page or the default 1ShoppingCart thank you page but with Upsell Express you can go to an Upsell page.

While it resides on the 1ShoppingCart servers, you have almost complete control of this page including all text, uses of images, video and audio, and even using your own style sheets.

The page can be of any length, you do have control remember, and can have any number of (default or custom designed) buy buttons on it.

Here is a simple example:

Upsell Product Sales Page

Upsell Product Sales Page

It’s simplistic but it shows the use of custom images, a video, text and has a buy and “no thanks” button.

If the customer clicks the “Buy Now!” button, 1ShoppingCart will automatically purchase the product and go to the next up-sell, if you have more defined or to the thank you page.

If the customer clicks the “No thanks…” button, 1ShoppingCart will show the down-sell product (if you’ve defined one). Here’s an example

Downsell Product Sales Page

Downsell Product Sales Page

This can go on for as long as you want.

Eventually they will end up on the thank you page.

It can be your custom download page or it can be the default one; if it is the default one it will list all the products they purchased.

Each one will have its own section and you can add custom HTML code to each section so you can show them an image, video, instructions, even unadvertised bonuses.

Note: I’m could to test using an Aweber opt-in form there just to see if it works!

Anyway, you can add what you like there and here’s an example of what it looks like when you do…

1ShoppingCart Thank You Page Showing Main Product

1ShoppingCart Thank You Page Showing Main Product

Here is the individual up and down sell products purchased section.

Individual Up and Down Sell Products Purchased

Individual Up and Down Sell Products Purchased

The part inside the yellow box is where your custom HTML appears.

Notice each individual product can have a custom HTML section.

How Hard Is It To Set Up?

It follows the standard 1ShoppingCart way of doing things so if you are familiar and comfortable with that then it should be easy.

You just do 3 things:

  1. You Create Offers: Offers are the individual up and down sells you want to have.
  2. You Create Funnels: Funnels are one or more offers that you have put together into a sequence.
  3. Assign Funnels: You need to assign a (sales process) funnel to the appropriate product.

Here’s how it works.

Creating Offers

Creating Offers

Creating Offers

You click the “Create Offer” button.

Set Offer Settings

Set Offer Settings

On the first tab, you can see you give it a name, description (optional) and you can let 1ShoppingCart display the offer (click “Use Cart Look and Feel”) or you can add your own HTML (click “Full HTML Page”).

If you want to have custom HTML on the 1ShoppingCart thank you page then enter it here also.

Then you create the actual offer page.

Create Offer Page Top Half

Create Offer Page Top Half

Create Offer Page Bottom Half

Create Offer Page Bottom Half

On the Offer HTML tab you create/add your offer HTML. Again, it can be just about anything you want it to be.

Then you select the product, from your 1ShoppingCart products, that this offer will be for, that is, what product the customers will be purchasing if they click the buy button on the up sell or down sell page where this offer appears.

Assign Product to the Offer

Assign Product to the Offer

This is a pretty standard 1 Shopping Cart selection page and you save the offer when you are done.

You continue to create offer for more products until you’ve made all the ones you want to have as up and down sells.

Creating Funnels

Now that you have offers you can put them together into one or more sales process funnels.

Creating a Funnel

Creating a Funnel

Go to the Funnels tab and click “Create Funnel”.

Set Funnel Settings

Set Funnel Settings

Enter the funnel name, the optional description and any HTML you want to the top and bottom of the default thank you page.

Then define each step in the sales process funnel.

Select “Up-sell” Offer

Select “Up-sell” Offer

For each step you define (pick from the list of offers) what the up-sell is, that is the product they initially see (this is done on the far left side of each row – the column heading is “Offer Name”) and then, if you want one, what downsell the customer will see of they click no thanks (this is done in the middle under the column named “Downsell Offer Name”); click the Save button on the row to save the funnel step.

Select “Down-sell” Offer and Save

Select “Down-sell” Offer and Save

Then you keep adding as many steps as you want.

Note that you can reorder the steps by click the up and down arrows in the “Offer Steps” column.

Finally assign a funnel to a product on the “Assign Upsells” tab.

Assign Funnel to a Product

Assign Funnel to a Product

Again, a pretty standard 1 Shopping Cart selection page and, when you are done, save the funnel using the Save button at the bottom.

Create as many funnels as you want.

Creating Multiple Funnels

Creating Multiple Funnels

Now for Something Special

If all that wasn’t enough 1ShoppingCart went above and beyond by letting you do A/B split testing of your funnels.

For those who don’t know what that is, A/B split testing is testing 2 different versions (of a sales page, a squeeze page, anything – in this case a sales process funnel).

You show either “version A”, unusually called the control, or “version B”, usually call the treatment, to see which one performs better (gets more sales, get more opt-ins or however success is defined by you).

The winner becomes the new control and you test again.

This is one of the big “secrets” of highly successful marketers; the old saying is “if you’re not testing, you’re guessing” and, no matter what your success level is you would be more successful, maybe much more successful, if you used testing, even simple A/B split testing.

Anyway, 1 Shopping Cart knows this and they built A/B split testing of funnels into Upsell Express.

Okay, funnel split testing is pretty rough but it’s a start and much better than nothing! It would be interesting if you could integrate it with Google’s Website Optimizer (a much better split testing tool – it’s free, use it!); www.google.com/websiteoptimizer.

To use 1 Shopping Cart’s split testing check the “Enable Split Testing” check box on the funnel page just create another funnel like we did above.

Enable A/B/ Split Testing

Enable A/B/ Split Testing

After you save your funnel, when someone buys the main product they will be put into the sales process funnel you define.

If you are split testing the A and B funnels will be shown alternately, that is, the first customer will see funnel A, the second will see funnel B, the third will see funnel A and so on.

HowamIdoin?

You’ve got the offers and funnels and all that which is great but wouldn’t it be nice to know exactly how each offer and each funnel is doing, which are converting and which aren’t so you can make some changes to improve.

Well, 1 Shopping Cart provides some reports that show you an offer level view, a funnel level view and the a funnel flow view.

Offer Level View

Offer Level View

Funnel Level View

Funnel Level View

Funnel Flow View Top Half

Funnel Flow View Top Half

Funnel Flow View Bottom Half

Funnel Flow View Bottom Half

Finally there is a history view of all offer and funnels.

History View

History View

Benefits of Upsell Express

Let me summarize the benefits that Upsell Express adds to 1ShoppingCart.

Brings up and down sell capabilities to 1 Shopping Cart.

Adds a 1-Click capability on the up and down sells so the customer doesn’t have to re-enter their information.

Offers and funnels are easy to create and use with full control over the look of the offer pages.

Each offer is a distinct transaction so if people abandon the sales process or their credit card is declined everything before that is still a sale to you.

Adds funnel split testing

Provides useful metrics to allow you to analyze and fine tune your offers and funnels.

Seamless integration with 1ShoppingCart products

Questions Answered

While I don’t know everything about 1ShoppingCart’s new Upsell Express product I do know the answer to some questions so here is a list of questions with answer you might have:

Q: When will Upsell Express be Available?
A: December 9, 2009

Q: How much will Upsell Express Cost?
A: There are 3 tiers of Upsell Express:

Feature

Professional Package

Multi-Step

Unlimited

Funnels

10

10

Unlimited

Up-sells

1

3

Unlimited

Down-sells

1

3

Unlimited

Price

Free in Professional Version

+ $49/Month

+ $99/Month

You’ll note that if you have the top-of-the-line professional version, currently $99/month, you can create up to 10 funnels with one up-sell and one down-sell each for no additional cost.

Q: Can I Create a Long Sales Copy Offer Page?
A: Yes, you can put as much HTML on the offer page as you want.

Q: Can I Put More Than One “Buy Button” on the Offer Page?
A: Yes, you can put more than one “buy” and “no thanks” buttons on an offer page.

Q: Does it Work with 1ShoppingCart Recurring Payments?
A: Yes, it works with all 1Shopping Cart Products

Q: Does it Work with Bundles?
A: No, currently it does not work with bundles so you’ve have to make a product out of the bundle if you need that

Q: Can I Use Discount Coupons on the Offers?
A: No, because of the name of the automatic 1-click purchasing there is currently no place for people to put in a coupon code for the offers; if you wanted to provide a discount you’d have to create a product or change the product sale price..

Coupons codes would still work on the primary sale product though.

Q: Does it Work with PayPal Payments?
A: Yes, but since PayPal is not integrated with 1ShoppingCart the 1-click functionality wouldn’t work. This may change in the future.

Q: Does it Work with PayPal Subscriptions?
A: No, currently 1ShoppingCart does not support PayPal subscriptions in any way. That, however, is expected to change in 2010.

Q: Can an Up or Down sell to a “Higher Version” of a Product Override a Previous Offer or the Original Product?
A: No, since each transaction is unique and happens immediately there is not way to “undo” or “override” a previous transaction in the sales process funnel.

You could, however, make an “upgrade” product and price it so that it is the difference between the original product and the premium product.

For example, if you sold a $47 e-book and wanted to sell a Private Label Rights version for $77 you could create a new product for the Private Label Rights upgrade and price it at $30.

Q: Can the Offer Be Hosted on My Website?
A: No, because the sales process funnel is part of a secure environment transaction it must be hosted on the 1ShoppingCart servers.

But since you have near absolute control over what is on the page, including the ability to upload images, videos, etc., this shouldn’t cause a problem.

The only things that can’t be used is scripting because of the potential for security abuses.

Q: Does it Work with Digital Download Products?
A: Yes, absolutely. The download link for each offer will appear on the final thank you page (assuming you are using a 1ShoppingCart thank you page not your own custom page).

Q: What Happens if a Credit Card is Decline Within the Funnel?
A: The funnel is immediately terminated and the thank you page is displayed.

Remember though that since each offer in the funnel is a separate transaction and is paid for immediately every successful offer charged to a credit card will remain a sale to you.

Q: Can I Split Test Within an Offer?
A: No. While it would be good to be able to have different offer appear inside a single funnel, currently only complete funnels can be split tested.

Q: Will it Work with AMember?
A: Yes.

Q: Will it Work with Google Analytics?
A: Yes.

Q: How Do I Request New Features?
A: 1ShoppingCart has create a “New Ideas” forum where you can suggest new features and also vote on existing requests.

1ShoppingCart has publicly stated that they will be using the requests and votes in the New Ideas forum as a major part of their future development plans.

Q: I am Not a 1ShoppingCart Customer, How Do I Sign Up?
A: Go to http://FromTheDeskOfDavid.com/Recommends/1ShoppingCart

Q: Does 1ShoppingCart Provide a Free Trial?
A; No, you can get a 30-day trial of the top-of-line Professional Package for only $3.95 by going to http://FromTheDeskOfDavid.com/Recommends/1ShoppingCart and clicking the yellow “Signup” button in the top menu bar.

Scroll down and select the last option “Trial”

Conclusion

Everyone should be doing back-end up and down sells, if you aren’t you are leaving money one the table, money that could be in your bank account.

Many people make the bulk of their money from that and use their front end product to get people to buy.

You can see this in some of the really successful 7 and 8 figure Internet Marketers.

The truth is that if you have something you really think will be of value to people who just bought one of your products you are doing them a disservice if you don’t tell them about it.

1ShoppingCart has a winner in it’s new Upsell Express and the saving in time, money and effort that alone is enough to justify signing up even if you aren’t a customer.

If you are a customer you probably should also consider upgrading your service to include Upsell Express.

Are you using up and down sells as part of your sales process funnel?

Are you finding you are getting a nice bump from offering them?

Have you struggled to use them?

Leave me a comment and let me know.

Talk soon,

David Husnian
The “Shameless” (but “Ethical”) Marketer
http://www.Twitter.com/DavidHusnian
http://GetYourBonusesNow.com
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdwords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. Don’t forget to retweet this! Use the button below or just copy and paste this into Twitter (or send it out to your list):
The Amazing New 1 Shopping Cart Upsell Express http://fromthedeskofdavid.com/blog/other-stuff/1sc-upsell-express (via @DavidHusnian).

O.O.Y. It is after November 30, 2009 so I need to remind you that I’ll be getting a small commission if you sign up for 1ShoppingCart from the above link.

.

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Diigo
  • email
  • Live
  • Propeller
  • StumbleUpon
  • Technorati
  • Yahoo! Bookmarks
  • Faves
Share This Post

Post to Twitter

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

16 Comments

Isabella
Dec 3, 2009 at 1:45 am

Hi,

Can I know how 1Shopping Cart differs from SP-CART?
I can set very complex promo mechanism with SP on my site http://www.vitasence.com and upsell.


 
David
Dec 3, 2009 at 3:06 am

Hi,

They are really the same things although they have some of the same functionality. Some differences:

SP-Cart is a product you buy and install and manage on your own servers whereas 1ShoppingCart is a service you pay for.

It also requires you to have your own payment gateway while 1ShoppingCart doesn’t (although it supports PayPal so that isn’t as much of an issue as it used to be).

1ShoppingCart provides you with a completely integrated e-mail management/autoresponder, SP-Cart doesn’t (although I much prefer the Aweber autoresponder so I don’t use the 1ShoppingCart one)

Since you get the PHP source code with SP-Cart you can technically do anything which is certainly not the case with 1ShoppingCart. However, 1ShoppingCart does most of what someone might want but ultimately you are restricted to what they do and the way they do it.

I’m not familiar enough with SP-Cart to comment on or compare it’s upsell and downsell, sales process funnel capabilities. I don’t think it doesn’t split testing but with Google Website Optimizer you can add the same thing yourself (and have more control).

There are other differences but I think it comes down to, do you want to do it and control it yourself (own it, manage it, maintain it, etc.) like SP-Cart or do you want someone else to worry about that like 1ShoppingCart does.

I’ve purchase various shopping carts in the past and haven’t liked any of them and I’ve designed and developed custom shopping carts (which I liked very well :-) but now I’d rather let someone else worry about the details and the hosting and providing high performing servers (not that I’m pleased with 1ShoppingCart there) while I worry about marketing and testing and copywriting and product creation and things that are infrastructure related commodities.

It sounds like you like SP-Cart and it does what you need so you should stay with it.

This new addition to 1ShoppingCart, and their new attitude (assuming it remains) makes it stronger player than they were though.

Thanks for leaving the comment, it may well help someone.

David


 
Jason Anderson
Dec 3, 2009 at 9:00 am

Too bad they didn’t have a way to figure PayPal into the equation.

People say it “can’t be done” on any platform because of PayPal limitations. I say……….B.S.

Do you have a hosting account with Godaddy or any of their private label resellers like DomainsPricedRight.com? Ever notice the radio button when you purchase that allows you to purchase with the PayPal agreement that is on file? Well….wouldn’t it seem that 1ShoppingCart or any other technology for that matter could implement a system like that?

I’m not sure. That’s why I’m asking. I haven’t looked into the topic. However, I’d be willing to bet that you need to qualify with PayPal for these “one click” agreements.

Jason


 
David
Dec 3, 2009 at 10:04 am

Jason,

I agree with everything.

Security features in PayPal don’t allow automatic payment from an external source (for the same reasons why 1ShoppingCart must host their 1-click checkout).

That makes sense because you wouldn’t want just anyone being able to take money out of your PayPal account without your authorization (which means you must manually log in).

But 1ShoppingCart has indicated they are working with PayPal and, while they can’t commit to anything, felt they’d have a solution in an upcoming release.

It certainly would be very useful to be able to do 1-click to buy to PayPal and would make 1ShoppingCart stand out even further.

Then if they would just, at least, fix their UI problems, their speed problems, their requirement to get full contact info and there affiliate program issues I might actually start to like them :-)

David


 
Isabella
Dec 4, 2009 at 12:38 pm

Hi David,

Thanks for the good info. On your advise, I will stay with sp-cart until I find some significant benefits for me to switch. The autoresponder within sp-cart works fine for me. I bought sp-cart, so I have no worry about the monthly payment. I used paypal pro, hence, all transactions are carried out on my own server.

Isabella


 
David
Dec 4, 2009 at 2:31 pm

Isabella,

Yes, that sounds like the right thing for you do to.

Just be sure you do split testing using the Google Optimizer that I mentioned, it can make a big difference in how many people buy because it is always telling you what thing works better than another.

Good luck!

David


 
Isabella
Dec 4, 2009 at 9:43 pm

Hi

I don’t actually have a problem with split testing as there is available statistics pages that will show in detail which product sold most and least, by countries and by referrals. The referral pages allow me to see where the sales come from and I can decide whether to place more ads with yahoo or google or others. I will also install Google Optimizer as recommended and see how it works on my site.

Thanks,
Isabella


 
David
Dec 5, 2009 at 9:16 am

Isabella,

It is not clear to me you understand ans the topic is so important that I want to make sure.

Split testing is, for example, having 2 sales pages that are exactly the same except for say the headline. Then each page is shown either randomly or every other time (but each is seen about half the time). THen you see which does better (like gets more sales) and that becomes the “real” page and you change something else and try again.

You just keep doing that and the results the page gets better and better over time.

That is what Google Website Optimizer will do for you. By the way, there is nothing to install so that makes it easier to get going!

I had an additional thought yesterday when I was out regarding your autoresponder and I just wanted to mention it to you in case you hadn’t thought of it.

The primary reason why “everyone” uses autoresponder companies like Aweber (or, in this case, 1ShoppingCart) instead of using software that is installed on their own servers is deliverability.

Simplistically. If you send out a lot of e-mail (I send tens of thousands each week myself and some people send millions) then it can appear to be SPAM and your server could be black listed and the people won’t receive your e-mail. Also, if you get any complaints your server can be black listed.

The major autoresponder companies have full time staff that deals with keeping good relations with other companies (particularly the big one list Google, AOL, Microsoft, etc.) so that they can pretty much guarantee your mail is delivered (after all, no matter how good the e-mail is if it gets blocked or put into junk mail then it won’t be generating sales :-)

Anyway, I wanted to mention that since it sounded like you are sending e-mail from your own server and I wasn’t sure if you knew that (wouldn’t want you to be black listed!)

David


 
Jodi
Jan 8, 2010 at 1:49 pm

So what happens if the customer already has the upsell and/or downsell products in their cart? Do they get 2 annoying offers for a purchase they’ve already made?


 
David
Jan 8, 2010 at 2:13 pm

You need to think of each upsell and downsell as an individual orders so there is never any of them in the cart at all.

The difference between the original “primary” product order and the subsequent upsell/downsell orders is that on the original order they have to fill in their billing and payment information but they don’t have to enter anything for the other orders they might place; everything acts as a single, individual order.

When they see an upsell/downsell page they have 2 options (other than closing the page altogether :-)

1. Purchase the product on that page (and it is immediately purchased and charged to their credit card)

2. Click the no thanks and see the next page (either another offer or the final thank you page depending upon how you have things set up).

This means that:

1. Once they have seen a page they will not see it again on that order

2. Upsells and downsells are instant purchases and don’t have separate upsell and downsell processes, although any other upsells or downsells still in the queue will be shown.

3. Since the order is immediately placed you can offer other products on the cart page or let them use coupon codes.

4. Since each product is an individual order if, later in the process, they change their mind or their credit card is declined (maybe all the purchases now have exceeded their limit) all previous products are already ordered and completed so you will retain those sales.

A bit more than you asked I know but I thought I’d make sure the points were clear.

Thanks!

David


 
Jodi
Jan 8, 2010 at 2:18 pm

OK – that doesn’t really answer the question I have. We have a small catalog of products. So I’m a consumer (a smart one), and I ordered Product A, B, and C (because they all tie together in some way). But the cart is set up with a funnel triggered by Product A. The Upsell Express then offers an upsell of Product B (I say “no” because I already had that in my original order, and I’m only slightly annoyed. Then downsell of Product C comes up, and now I’m particularly annoyed because that was already in my original order.
So, with a small catalog of products, how annoyed could my customers potentially get with having to click “no, thanks?”


 
David
Jan 8, 2010 at 2:41 pm

Ah sorry, I understand now.

I am guessing here based upon what I know but I’ve not tried the situation so I could be very wrong.

I expect that they would see both product B and C in that case because the way it is set up now each order is separate and 1ShoppingCart does not “know” of the previous orders.

Could they do that? Yes.

Will they do that? I’ve heard some talk about it and you can go into their new forum and submit the request which will get voted on by others like you.

What you could do is settle up 1 “product” that contains A, B and C for a certain price and then create your Upsell Express funnel to exclude B and C but that would only be a stop gap measure for that specific case and wouldn’t take into account having an number of combinations of product as part of the original order.

In that case, I don’t know how you can guarantee that someone with some combination of products won’t see something twice. I guess if you have upsells and downsells that were not part of your available product list that would work.

I may look around and see if I can find anything else about how you might do that and, if so, I’ll post it here.

David

O.Y. What’s you’re wanting to do is a very reasonable situation so you should request it or, if someone else has requested something like it, vote on it.


 
Jodi
Jan 8, 2010 at 3:08 pm

Thanks, David! I really appreciate your insight. I wasn’t sure if I was missing something or not.

The possibility of making it more intuitive sounds reasonable to me, too. IF A, BUT NOT B OR C, THEN….seems like something I learned about coding many, many years ago!


 
David
Jan 8, 2010 at 4:14 pm

Glad to help and what your desire is excellent; I really like the ideas behind it even if I wouldn’t have used it, it opens up lots of possibilities.

I am not sure what their internal architecture is, and of course their business goals, but putting in some true workflow type processing would make a lot of things possible, including what you want.

My advice though is to definitely add some type of upsell/downsell processing, as long as the products are nicely related in some way it will increase your revenue and the value of each customer. I’ve never seen or heard it to fail.

It can be hard to know what is appropriate if the product mix is varied (one of the reasons I generally like to sell one thing at a time from a sales page).

I looked at your site and, assuming, onstagesuccess.com is what you’re talking about I can see it might hard given what you sell.

If you could come up with something generally applicable to fans then it would work.

Maybe sell “behind the scenes” videos exclusively via the upsell/downsell process.

I am not sure if this is applicable to the business but maybe sell a live “Ask Tom” tele-seminar/Webinar (or better a series each with a specific topic) with him talking (or being interviewed) and the the ability for attendees to actually ask specific questions live.

That could be applicable to everyone and provide an upsell. Further upsell/downsell could be getting access to the playback of one, transcript, getting access to the entire series, etc.

You can probably figure out what would work better than I can since I don’t know anything but I think you get my point.

Good luck,

David

O.Y. I’d love to hear about what you end up doing and how it does.


 
Barry Deutsch
Mar 6, 2010 at 4:50 pm

Can the base product upon which the upsell is based be a bundled digital product? I know the upsell can only be a single product, but is it possible to use a base bundled product for the upsell. The funnel selection page does not allow for the bundle product to be chosen.

As a work around could you pick one of the items in the bundle to the the trigger for the upsell offer?

Has anyone done any custom coding to fix/correct this issue? Is it possible to custom code it? Is there a reason the system doesn’t allow you to chose a bundled product as the base for the upsell offer?

Thanks.

Barry Deutsch
IMPACT Hiring Solutions


 
David
Mar 6, 2010 at 5:20 pm

Hi Barry,

I believe the “base product” can be any product bundled or not, it is the upsell/downsell products that are restricted.

I think I’ve done that but I’d have to verify that with the person who does this for me.

As far as I know, you can’t do any 1SC custom coding for this although the actual sales pages for the up/down sells can be most anything.

1SC has said they will change that as some point.

David


 

Reply

Copyright © 2010 From The Desk of David All rights reserved. Theme by Laptop Geek.