Will Google Caffeine Be the End of Internet Marketing As We Know It?

You’ve probably heard that Google just announced it is coming out with a new, much better search engine; code named “Caffeine” (read Google’s announcement on their blog). This means that Google search as we know it is coming to an end.

For Internet Marketers like us who rely on Google this can be scary but any time Google talks about what they’re doing we need to listen.

Here’s what the blog says:

“…, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

There’s a lot said in that statement if you read it carefully, here’s what it means, how it affects you and what to do to be miles ahead of your competitors:

First, and most obviously, Google is doing a major remodeling of their search engine; whether this is a full gut or not we don’t know but traditionally companies keep at the some of the structure of previous versions so I expect Google to do the same but it remains to see how much.

Size and Speed

Second, they recognize that the Web is getting so big so fast that they can’t possibly keep up (I’ve heard statistics that they only have indexed and can show about 5% of all Web pages).

So they want to be able to rank and return results for a much greater number of pages than they do today and to do that they will need to improve their indexing speed.

What’s that mean to us?

I think it means several things:

They want the best and freshest content, so you need to be doing what we’ve talked about in the past in my blogs and e-mails. Getting new, great content out as frequently as possible; every day will soon become the minimum to compete. Don’t forget that Google “learns” which places give the most recent and best content and they will make sure they look there more frequently; think Web 2.0 sites.

There will potentially be more competitors because more pages will be indexed and ranked. Therefore it becomes even more critical to have strong Pillars but if you do not only will you get more targeted traffic but you’ll increase your conversions.

Accuracy

Third, they want greater accuracy.

What does that mean? They want to make sure that the destinations they send the people that do searches are what the searcher was looking for.

That tells us that Google is spending a lot of time and money on being able to read the Web pages and more accurately understand what the page is about and what keywords would be most appropriate.

So having lots of great, content that is highly targeted to a specific keyword will be even more important than it is now.

I also think that more focused pages will be critical. If you have a page that is more general and talks about several topics this will be less valuable to Google searchers and, therefore, less valuable to Google.

More focus, less distractions from the content because I think Google will be looking at how many click-throughs each search result gets but also what they do (like how long they are on the page).

I think we’ve seen some of the beginning of that when Google serious devalue pages with affiliate links.

If you have a site will multiple pages this will also mean a review of your site, maybe a reorganization or rewriting of your pages and care taken when you add new pages.

Comprehensiveness

Fourth, they want comprehensiveness.

What does that mean?

I think it means that the sites that do a great job of completely covering their niche will be the ones that get the “Google Love” so the important of authority sites (Squidoo, Facebook, Twitter, Wikipedia, etc.) will continue to dominate as well as more niche specific sites.

This also means that if you get a lot of great content that broadly covers your specific sub-niche you will feel the love also; it isn’t only the huge sites that are authority sites you know so the more you do the better.

Make sure you create pages for all your keywords and create great, unique content for them; do this well and often if you want to crush your competition.

Conclusion

Google is doing a major overhaul of their search engine focusing on, among other things: the size of they database, the speed at which they can add and update their database, the accuracy of their results, and favoring sites that have comprehensive coverage of the various keywords on a topic.

How does this change things for you?

That depends upon what you are doing now.

If you’ve been doing all the “right” stuff: lots of great, unique content that is continuously and frequently updated without a lot of spam, filler or “selling”, then you just need to do more of the same; even more great content, even more frequently.

If you haven’t been doing that then you’d better start now so you are ahead of your competitors. If you do you’ll be way ahead of those competitors and it will be really hard (and expensive) for them to catch up.

I’d love to hear what you think, please leave me a comment about your thoughts.

Talk soon,

The “Shameless” (but “Ethical”) Marketer
http://www.Twitter.com/DavidHusnian
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