Man, those last 2 blog posts on the FTC stuff generated interest; comments and e-mail galore. But that’s over, been there, done that.
You’ve probably heard of Google’s PageRank; well duh!
In my opinion, it hasn’t been important for a long time — I’ve found it distracting at best but now it’s mostly so 2005 – but many people swear by it and make one of their main goals to get a high PageRank.
I lost faith in it when I kept seeing pages with low PageRank on the first page of Google.
I mean who cares what your PageRank is if you aren’t ranking high on the search results for your keywords.
For some reason though, PageRank continues to be associated with high rankings and I just didn’t see it but if people wanted to waste their time achieving it that just made it easier for me to get a high ranking (which I do care about).
Well, that’s all over with.
It finally seems “official” as Google has, without fanfare (that tells you what they’ve thought of it), removed PageRank from its Webmaster Tools. Is this the first step into Google deep sixing it?
A spokesperson, Susan Moskwa, said this, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”
Need more proof, pop over to this Google FAQ page (http://sites.google.com/site/webmasterhelpforum/en/faq–crawling–indexing—ranking#pagerank) and see that it says you shouldn’t even bother thinking about it. It also says that PageRank is “just one of over 200 signals that can affect how your site is crawled, indexed, and ranked.”
I liked their subtle “dig” about using Google Analytics which can be insanely useful and everyone should be tracking (and, ultimately, split testing).
Weirdly, it does remain on the Google toolbar. I don’t know if that is politics or a big company just needing time to become consistent but who cares (okay, yeah, it can give you a little interesting information but don’t obsess).
If you’ve been focusing on PageRank, it’s past time you focus on search engine results positioning (SERP).
That’s all I’ve got to say about that…
What’s your reaction?
Leave a comment below.
That’s it, short and sweet today.
The “Shameless” (but “Ethical”) Marketer
O.Y. Don’t forget to retweet this! Use the button on this page or Tweet this:
It’s Official, Google’s PageRank is Dead http://bit.ly/FjMKu (via @DavidHusnian)
O.O.Y. An SEO tools I’ve used for a while now and really like it SEO Elite, you can go here to find more about it: http://FromTheDeskOfDavid.com/Recommends/SEOElite