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Don’t Fall for the Scare Tactics Brought On By the New FTC Guidelines

Posted by David on Oct 18, 2009 in Other Stuff

I didn’t plan on going into this anymore after my last blog post until there were new things to say but I continue to see a lot of hype that I think needs to be balanced out.

Personally, I don’t think there needs to be so much concern about this and here’s why.

I did some further research, I read other opinions, I read the FTC example scenarios, I read lawyers opinions and I don’t see why people are so freaked out about this.

Is it serious? Yes.

Is it something you need to be concerned about? Sure.

Is it an opportunity? Absolutely

Before I go further into why, I want to remind you that I’m not a lawyer and I don’t know anything about anything! You should check with yours to see how this impacts you, but here is my layman’s view…
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Are the New FTC Rules the Death of Internet Marketing?

Posted by David on Oct 7, 2009 in Other Stuff

A couple of months ago I wrote a couple of blogs post about the FTC investigations that could have implications on Internet Marketers; see You May Be at Risk, Don’t Let the FTC Shut You Down, Part 1 and You May Also Be at Risk for This, Don’t Let the FTC Shut You Down, Part 2.

I promised to follow up when there was more information.

On October 5, 2009, the U.S. Federal Trade Commission (FTC) approved finals revisions to some guidelines that will have an impact on Internet, and other, marketers; guidelines that haven’t changed since 1980 – almost 30 years ago!

The changes can have a SERIOUS affect on marketers who use testimonials; at least those who use specific types of testimonials, a well as those who get/do reviews and endorsements; with hefty fines involved.
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