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Don’t Fall for the Scare Tactics Brought On By the New FTC Guidelines

Posted by David on in Other Stuff

I didn’t plan on going into this anymore after my last blog post until there were new things to say but I continue to see a lot of hype that I think needs to be balanced out.

Personally, I don’t think there needs to be so much concern about this and here’s why.

I did some further research, I read other opinions, I read the FTC example scenarios, I read lawyers opinions and I don’t see why people are so freaked out about this.

Is it serious? Yes.

Is it something you need to be concerned about? Sure.

Is it an opportunity? Absolutely

Before I go further into why, I want to remind you that I’m not a lawyer and I don’t know anything about anything! You should check with yours to see how this impacts you, but here is my layman’s view…
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Are the New FTC Rules the Death of Internet Marketing?

Posted by David on in Other Stuff

A couple of months ago I wrote a couple of blogs post about the FTC investigations that could have implications on Internet Marketers; see You May Be at Risk, Don’t Let the FTC Shut You Down, Part 1 and You May Also Be at Risk for This, Don’t Let the FTC Shut You Down, Part 2.

I promised to follow up when there was more information.

On October 5, 2009, the U.S. Federal Trade Commission (FTC) approved finals revisions to some guidelines that will have an impact on Internet, and other, marketers; guidelines that haven’t changed since 1980 – almost 30 years ago!

The changes can have a SERIOUS affect on marketers who use testimonials; at least those who use specific types of testimonials, a well as those who get/do reviews and endorsements; with hefty fines involved.
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Best Online Business Models, Part 3: Affiliate Marketing

Posted by David on in Online Success

Last time we introduced look at business models of selling physical products, what it is and why you should have one.

You can do that using an existing offline business or you can just sell physical products online. You make arrangements with manufacturers and you create Web pages that sell products.

There is a close cousin to that second business model and it is one of the best and most popular business models used today.

This “cousin” gives you some of the same advantages:

  1. You don’t have to create and manufacture products
  2. You don’t have to worry about product delivery
  3. Your customer service requirements are small
  4. Your share of the profits is good

It also provides new benefits:

  1. You don’t have to create as much of the marketing, if you don’t want to
  2. No quotas or purchase obligations
  3. No requirement for handing payment processes, refunds, etc.

This model is so successful that I personally have met people earning many millions of dollars every year using this model almost exclusively and many more earning a nice, consistent income month after month.

I’m talking about …

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