Posted by David on in
Online Success In part 1, we looked at mistakes people make when doing e-mail marketing and in part 2 we looked at mistakes people make with split testing; the most common one being not doing it 
This time we’re going to look at one mistake that people make on their landing pages – sales pages, squeeze pages, blog posts, etc.
But this is not an obvious mistake like bad sales copy or hideous graphics.
It is one much more subtle but is so important that doing it can multiple your conversion rate and really strengthen your Conversions Pillar.
Research has shown that one of the biggest reasons people quickly leave a landing page is…
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, better conversions, conversions, Conversions Pillar, customers, improve conversions, prospects, sales copy, sales letter, salesletter, sticky traffic, Traffic Pillar
Posted by David on in
Split Testing In part 1, we looked at how many people make mistakes when doing e-mail marketing.
We went from understanding e-mail marketing to creating a good “offer” to entice people to join your list, to how to present that offer so it converts well, to the importance of building a relationship and caring for your list, and why you should always be following up with your list.
If you’ve done just some of what we talked about there, you should have already seen an improvement in your conversions.
This time we’re going to take a brief look at something all highly successful online businesses do. Something that separates the winners from the losers.
Something that most people know they should do, fewer do but don’t do consistently, fewer still do but not properly and others, the most successful, do and do well…
Testing.
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, A-B testing, A/B testing, better conversions, conversions, Google Analytics, Google Website Optimizer, improve conversions, Multi-variant testing, Multivariate testing, Split Testing, Website Optimizer
