I got this e-mail from Paul yesterday and while it’s a reasonable request on the surface of it I thought my response would be valuable for you to read if you struggle with the same problem or help you get some understanding if you have the same complaint.
Here is the e-mail:
“Today is Sunday, my day, a day that I hate getting business emails. You have the whole week to send me your stuff but come Sunday I don’t want to see your name, the next best deal, or that I am going to die if I don’t buy something by such and such a time. I consider it rude and inconsiderate that you would bother me on this day, when we are pounded unmercifully during the week. Please do not tell me what I can or cannot do as I know my options, I just do not want to be bothered on Sundays.“
As I said, it sounds reasonable on the surface, I certainly don’t mean to be “rude and inconsiderate” and I appreciate Paul taking the time to express his opinion in a calm and civil manner; something that is definitely lacking in today’s world where everyone seems to feel they have to be harsh and mean.
Unfortunately, when you think about it you realize the sheer impossibility of actually complying with the request.
The importance of list building is legend but after you’ve convinced someone to subscribe to your list, then what?
You want to build a relationship with your subscribers and engage them so they will remain a subscriber and come to know, like and trust you.
Sounds good but it also sounds like a lot of work.
Well, it can be a LOT of work unless you use the right tools and that’s where an e-mail management and autoresponder service like Aweber or GetResponse comes in.
You see, these services let you put in a sequence of e-mails ahead of time and then the service send them out not only in the proper sequence but at the proper time you decide upon.
It does this with what’s called and “autoresponder sequence.” These are pre-created e-mails where you tell the service when to send the e-mail — this next thing is important here — in relationship to when the person subscribed.
I go into that a little more down below but wanted you to understand the basic concept of the service.
But, even with a service like Aweber, the question is, what do you say in the autoresponder sequence to build that relationship and engage your subscribers so they can know, like and trust you?
That is very most important question and what we’re going to look at…
All of my business efforts are aimed at the Pillars so that I keep focused on only those items that will bring success and don’t get seduced into all those other attractive but distracting opportunities.