Measuring, tracking, reacting and testing are key critical aspects of having true success; this is true of everything and is the basis for all learning even though it may be subconscious and Google Analytics provides a tool to help you do that with your Web pages.
You see, your audience tells you what they want by what pages they go to, what they do on those pages, how long they stay, etc. – these are indicators about how they feel about your Web properties and how well it meets their needs.
A technical term for the analytics data that helps answer those type of questions is “surrogate” which in this context is something that can be measured that results in data which leads to the formation of arguments and conclusions.
Below we will provide a quick look at some of the data that Google Analytics provides but first I want you to be careful not to misinterpret the data, let me show you what I mean by that…
In part 1, we looked at how many people make mistakes when doing e-mail marketing.
We went from understanding e-mail marketing to creating a good “offer” to entice people to join your list, to how to present that offer so it converts well, to the importance of building a relationship and caring for your list, and why you should always be following up with your list.
If you’ve done just some of what we talked about there, you should have already seen an improvement in your conversions.
This time we’re going to take a brief look at something all highly successful online businesses do. Something that separates the winners from the losers.
Something that most people know they should do, fewer do but don’t do consistently, fewer still do but not properly and others, the most successful, do and do well…