It’s Official, Google’s PageRank is “Dead”!

Man, those last 2 blog posts on the FTC stuff generated interest; comments and e-mail galore. But that’s over, been there, done that.

You’ve probably heard of Google’s PageRank; well duh!

In my opinion, it hasn’t been important for a long time — I’ve found it distracting at best but now it’s mostly so 2005 – but many people swear by it and make one of their main goals to get a high PageRank.

I lost faith in it when I kept seeing pages with low PageRank on the first page of Google.

I mean who cares what your PageRank is if you aren’t ranking high on the search results for your keywords.

For some reason though, PageRank continues to be associated with high rankings and I just didn’t see it but if people wanted to waste their time achieving it that just made it easier for me to get a high ranking (which I do care about).

Well, that’s all over with.

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Will Google Caffeine Be the End of Internet Marketing As We Know It?

You’ve probably heard that Google just announced it is coming out with a new, much better search engine; code named “Caffeine” (read Google’s announcement on their blog). This means that Google search as we know it is coming to an end.

For Internet Marketers like us who rely on Google this can be scary but any time Google talks about what they’re doing we need to listen.

Here’s what the blog says:

“…, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

There’s a lot said in that statement if you read it carefully, here’s what it means, how it affects you and what to do to be miles ahead of your competitors:

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