Value Propositions are the Key to Success

Building Your Value Proposition
Building Your Value Proposition

Marketing is really nothing more than communicating the value of you, your products and services, and your company to your prospects in the most effective (and efficient) way you can so that they will take the action you want them to take.

Usually there is a series, maybe a long series, of actions you need your prospect to take to get to how you are defining “success”.

Each of those actions requires your prospects to (consciously or subconsciously) decide whether or not to take the action and each decision (and hence each action) requires you to provide them with a reason to continue, this reason is a value proposition (“do this and you’ll get that.”)

There are 4 levels and questions you need to answer to define your value propositions and each are more specific to a particular situation than the last; these are levels of the value proposition, let’s look at each in turn…

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