Posted by David on in
Other Stuff Truthfully, I’m not a huge fan of 1ShoppingCart but I continue to use it as sort of the lesser of the evils and I’ve tried most of them.
Well, I just found out they’re adding something that is an amazing leap in functionality for them and gives them a big advantage over competing vendors, at least as far as I know.
They actually worked with some Internet Marketers and other online business experts to design and develop this new fantastic new addition to their product.
Their goals were to:
- Increase your revenue by letting you capture more sales from each customer by increasing the order size of each order.
- Be able to immediately market to new customers.
- Have a return on investment (ROI) so high that their customers would flock to it.
- Make it work for all of their customer no matter what they sell.
What they came up with is called Upsell Express and from what I can tell it is a great first attempt and will be a very valuable addition to their service. So much so that if I wasn’t a 1ShoppingCart customer I’d strongly consider becoming one.
Before I explain further, here is a short video showing some of the benefits and features.
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Posted by David on in
Split Testing In part 1, we looked at how many people make mistakes when doing e-mail marketing.
We went from understanding e-mail marketing to creating a good “offer” to entice people to join your list, to how to present that offer so it converts well, to the importance of building a relationship and caring for your list, and why you should always be following up with your list.
If you’ve done just some of what we talked about there, you should have already seen an improvement in your conversions.
This time we’re going to take a brief look at something all highly successful online businesses do. Something that separates the winners from the losers.
Something that most people know they should do, fewer do but don’t do consistently, fewer still do but not properly and others, the most successful, do and do well…
Testing.
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Tags: 3 Pillars of Guaranteed Success, 3 Pillars of Success, A-B testing, A/B testing, better conversions, conversions, Google Analytics, Google Website Optimizer, improve conversions, Multi-variant testing, Multivariate testing, Split Testing, Website Optimizer
